Rewind Campaign
Leicestershire & Rutland County FA
Social Media Campaign
2025
About
LRCFA Rewind is a season-ending social media campaign designed to celebrate and showcase the impact of grassroots football across Leicestershire and Rutland. Delivered across Facebook and Instagram, the campaign highlighted key moments, achievements, and community stories from the year.
The concept was inspired by Spotify Wrapped, a widely recognised and highly engaging format that became a major trend across social media marketing. This approach allowed the campaign to tap into familiar user behaviour, making the content instantly engaging, shareable, and easy to consume.
By adopting this trend and applying it to grassroots football, the campaign brought together clubs, players, volunteers, and initiatives under one cohesive narrative, reinforcing LRCFA’s mission of inspiring positive change while creating a modern, audience-first content series.
Approach
The campaign was built around a consistent and recognisable “Rewind” format, inspired by year-in-review style content. A structured rollout plan ensured regular posting across both Facebook and Instagram, maximising reach and maintaining engagement over time.
Each post focused on a specific moment or achievement, allowing the audience to reflect on the season through digestible, impactful content rather than one single summary piece.
A dedicated hashtag, #LRCFARewind, was used across all posts to group content, increase discoverability, and create a searchable content series across both platforms.
Key elements of the approach included:
- Cross-platform delivery on Facebook and InstagramA mix of carousel and static posts to drive engagement
- Story-led captions to create emotional connection
- Consistent branding to strengthen recognition
Content and creative
The campaign was built around a bold and instantly recognisable visual identity, designed to stop users scrolling and create consistency across both platforms.
Each graphic followed a structured layout:
- A branded header featuring “LRCFA Rewind” and the year
- A strong hero image from key moments across the season
- A large, impactful headline or statistic in bold yellow
- A supporting caption panel to provide context
The creative direction focused on:
- High contrast colours using LRCFA brand blue and yellow
- Big, punchy typography to highlight key achievements
- Authentic imagery from grassroots football to create emotional connection
- Consistent templates to ensure instant recognition
Content was carefully selected to balance:
- Major achievements, including national recognition for clubs
- Event highlights such as the Recognition Awards
- Data-led statistics to showcase scale and impact
- Community stories reflecting the diversity of the game
Carousel posts were used for deeper storytelling, while single-image posts delivered quick, high-impact moments.
Overall, the creative approach positioned the campaign as celebratory, professional, and community-focused.
IMPACT
The LRCFA Rewind campaign delivered strong results across both Facebook and Instagram, demonstrating the effectiveness of storytelling-led content.
Total campaign performance:
- 18,000+ reach
- 38,000+ views
- 500+ likes and reactions
- 50+ shares
A standout post featuring Aylestone Park’s U18s achieved:
- 12,800 views
- 274 engagements
- 22 shares
To maximise reach and visibility, Instagram Collab posts were used where appropriate, allowing content to be shared across multiple accounts and reach wider club and community audiences.
The campaign:
- Increased visibility of grassroots football across the county
- Strengthened engagement with clubs and participants
- Reinforced LRCFA’s brand as modern and community-focused
- Established a repeatable campaign format for future seasons
Related work
Football Council Recruitment Campaign
Football Camp Promo Video
Coach Spotlight Campaign
Faith In The Game: Ramadan Project
Young Volunteers Event
